When sharing your testimonials you need to consider three critical things: why, where and how.

  • Why are you sharing this testimonial? What is its goal?

  • Where are you sharing this testimonial? Move beyond a testimonial on your website

  • How are you sharing this testimonial? What is the format and where is it placed?

This guide will help show you where you can share your testimonials.

TLDR

Here’s 27 places you can share your testimonials:

Why share social proof like testimonials?

Builds Trust

Testimonials from satisfied customers can help build trust in your brand, product or service. Seeing real-life experiences from others can increase potential customers’ confidence in you.

Improves credibility

Testimonials are third-party endorsements for your brand and improve your credibility with potential customers.

Boosts conversions

Testimonials can help increase conversions by highlighting the benefits and positive experiences of your product or service.

Provides social proof

Testimonials act as social proof and show potential customers that others have found success and satisfaction with your product or service.

Helps with marketing

Testimonials can be used as effective marketing material and can be shared across multiple channels, such as email campaigns, social media, and your website, to reach a wider audience.

So where to share?

On your website

Share testimonials on your website in a dedicated “Testimonials” section. This section can also include customer reviews, ratings and feedback. By sharing testimonials on your website, you show potential customers what others think about your product or service, which can increase their trust and confidence in you.

Social media

Share testimonials on your social media profiles, such as Facebook, Instagram, Twitter, and LinkedIn. Social posts put your happy customers in front of a wider audience. When sharing testimonials, tag the customer who wrote it and use relevant hashtags to increase visibility.

Email newsletters

Include testimonials in your email newsletters to give subscribers a glimpse into the experiences of other customers. This can be a great way to engage your audience and highlight the benefits of your product or service.

Video testimonials

Create short video testimonials and share them on your website and social media profiles. Video testimonials are a great way to add a personal touch and make a stronger impact on potential customers.

Referral program

Encourage customers to share their positive experiences with others through referral programs. Provide incentives, such as discounts or bonuses, to encourage customers to spread the word about your product or service. This builds your brand and reaches new customers through word-of-mouth marketing.

Share on your website. Here’s a guide to where to place testimonials on your website.

Here’s a guide to using testimonials on a Wall of Love.

Here’s a guide to the best testimonial collection software.