Different types of testimonial software
Testimonial collection software falls into 5 categories, based on the features it offers:
Review and ratings platforms
These tools collect and manage customer reviews and ratings. Most also analyze customer sentiment and flag areas for improvement. Examples include TrustPilot, Yelp, and Google Reviews.
Survey and questionnaire tools
Tools like Jotform, Google Forms, and Wufoo collect customer feedback and testimonials through online surveys or questionnaires. You can create and distribute surveys, analyze the results, and visualize the data.
Customer experience management platforms
Platforms like Qualtrics, UserTesting, and CustomerSure give you the full picture of the customer experience: collecting and analyzing feedback and testimonials, managing customer journeys, and spotting areas for improvement.
Testimonial and review management platforms
These help you collect, manage, and display customer testimonials and reviews on your website. Most collect feedback through channels like email and social media, then let you use those testimonials in your marketing materials. Examples include Shoutout, Endorsal, and FameWall.
Video testimonial platforms
Tools like Boast Video and Vidyard gather and display customer feedback as video testimonials, with features for managing and organizing the videos and adding them to your marketing materials.
Read our complete guide to testimonial collection software.
